If you do not catch the reader’s attention and affinity in the first paragraph, your brief won’t be read. Tailored to your audience : Different types of readers have different perspectives.*Items 4 and 6 can be omitted if the policy brief is sufficiently compelling without detailing other policy options and providing additional documentation. Usually, a policy brief includes the following elements: Legible and attractive : Write in a straightforward style and structure the brief with sub-titles, bullet points and graphs so that the main facts can be grasped at a quick glance.If you need more than one page, make sure the brief starts with an executive summary that does not exceed one page. Succinct and focused : State the campaign issue quickly and precisely, and then take the reader straight to the solution you propose.
